Money Meets Mission

Leading with Trust and Authenticity in Corporate Social Impact | CSI Insights Ep. 5

June 13, 2023 AVPN Season 3 Episode 5
Money Meets Mission
Leading with Trust and Authenticity in Corporate Social Impact | CSI Insights Ep. 5
Show Notes

Much of the success of Corporate Social Impact (CSI) initiatives is founded on a deep level of trust between and among diverse stakeholders. Establishing a genuine connection with the people one works with not only allows for a more harmonious professional relationship, but also paves the way for amplified and more meaningful impact.

Roberta Feliciano, Managing Director of ABS-CBN Foundation, talks about how they prioritise being purposeful in developing relationships with their funders, employees, partners, and corporate business, how she recognises that there is no shortcut to the process, and their empowering philosophy of change with the communities they work with. 

Key Moments:

  • 2:23 - Introduction to Roberta and her work at ABS-CBN Foundation
  • 3:47 - The uniqueness of ABS-CBN Foundation
  • 5:17 - Alignment between ABS-CBN Foundation and ABS-CBN Corporation
  • 6:51 - The role of trust in their relationships with various stakeholders
  • 12:02 - Approach to building trust


The Corporate Social Impact Insights series of the Money Meets Mission podcast is part of the AVPN Academy Corporate Social Impact Centre,  which was established in partnership with Johnson & Johnson, Miller Trust and Visa. The center also includes self-paced modules, a library of content, and Learning Circles, which are a monthly series of small group discussions for corporate practitioners. To learn more, visit https://academy.avpn.asia/module-centre/corporate-social-impact-centre/